📘 Canonical Brand, Product & Tokenomics Reference (v2.1)

ONTON Brand, Product & Ecosystem Wiki

The single source of truth for how ONTON is positioned, how our two-layer Web & Telegram event architecture works, and how $ONIT, Genesis ONION NFTs, and ONTON DAO connect to the core platform.

01 · Brand Essence & Positioning

Events with Verified Attendance — Native to Telegram & the Web

Most event platforms force a painful tradeoff: mainstream tools (like Luma or Eventbrite) offer easy registration but suffer from high ticket fees, screenshot fraud, and zero community retention after the event ends; traditional crypto platforms demand wallet connections and gas fees just to RSVP, alienating 95% of real-world guests.

Core Principle

Progressive Web3 (Web2-First by Default)

Every attendee and organizer starts with a zero-friction Web or Telegram experience. Blockchain verification, crypto payments, and token rewards sit quietly under the hood until needed.

Brand Archetype

The Creator & Community Architect

ONTON empowers organizers to turn one-off gatherings—conferences, hackathons, workshops, and meetups—into verifiable, lasting communities inside Telegram and on the web.

Design Ethos

Nordic Minimalism & Clarity

Calm, high-contrast typography, plain human language, and self-explanatory workflows. Never overwhelm guests with technical jargon where a simple human phrase works better.

02 · Product Architecture

The Two-Layer Experience: Mainstream Simplicity Meets On-Chain Proof

ONTON is architected in two complementary layers so a local developer meetup, an university workshop, or a 5,000-person flagship summit can each use the exact depth of tooling they need:

🌐 Layer 1 · Mainstream Event Cloud (Zero Crypto Required)

Built for Every Organizer & Guest

  • ✓Universal Sign-In: 1-tap Telegram launch, Google OAuth, or Email OTP on desktop and mobile web (app.onton.live).
  • ✓60-Second Event Publishing: Instant live pages with custom registration questions, approval queues, capacity caps, and automatic waitlist promotion.
  • ✓Screenshot-Proof Check-In: Dynamic QR passes that rotate every 20 seconds (TOTP), rejecting static screenshots at the door.
  • ✓Telegram Stars Checkout: Sell paid tickets with Apple Pay and Google Pay via native Telegram Stars—no crypto wallet needed.
  • ✓Automated Chat Gating: Automatically admit approved or checked-in attendees into private Telegram groups and channels.
⚡ Layer 2 · Verifiable Web3 Superpowers (Opt-In)

Programmable Trust, Ticketing & Rewards on TON

  • ✓TON & USDT Multi-Tier Ticketing: Non-custodial on-chain settlement verified in real time with optional NFT ticket minting.
  • ✓Proof-of-Attendance (cSBT & TEP-85 SBT): Zero-gas cryptographic Merkle credentials (cSBT) for every checked-in guest, plus optional 1-tap on-chain SBT minting (0.1 TON).
  • ✓Verified Participation Task Raffles: Automated TON & Jetton prize pools gated by real door check-in (require_checkin) and verified community tasks (Telegram channel/group joins, X, web actions).
  • ✓Viral Referral Attribution: Personal invite links that track actual registrations and award +10 ONTON Points per verified guest.
  • ✓Native ONIT Vault & Staking: Integrated TBook FairLock vesting rescue (/my/vault) and JVault staking with Genesis NFT yield boosts.
03 · Unified Ecosystem Nomenclature

How ONTON, ONION, and $ONIT Fit Together

As ONTON evolved from its early 2025 community roots (ONION / ONIONVerse) into the full ONTON 2.1 platform, we standardized our naming so organizers, attendees, and token holders always know what each layer does:

Official TermRole in EcosystemPrimary AudienceDefinition & Live Usage
ONTONCore PlatformAll Organizers & AttendeesThe event management, ticketing, check-in, and community coordination platform operating across onton.live, app.onton.live, and @theontonbot on Telegram.
ONTON PointsReputation & LoyaltyAll Organizers & AttendeesNon-transferable platform reputation earned by hosting events, checking in at the door, and inviting friends (+10 Points per verified referral). Reaching 500 Points unlocks the 2.5% Pro Organizer Fee Tier with zero crypto required.
cSBT & TEP-85 SBTVerified CredentialsAttendees, Organizers & SponsorsProof-of-Attendance badges issued after rotating QR check-in. Every attendee receives a free cryptographic cSBT (Merkle proof) by default and can optionally mint a permanent on-chain TEP-85 Soulbound Token for 0.1 TON.
$ONIT (The ONION Token)Ecosystem Utility & Governance JettonWeb3 Organizers, Stakers & BackersFixed-supply 1,000,000,000 utility and governance token on TON Mainnet (mint admin permanently burned). Used for instant Pro Organizer fee discounts (≥10,000 $ONIT), JVault staking yield, and ONTON DAO governance.
Genesis ONION NFTsEarly-Backer Utility NFTs583 Founding Collectors & StakersLimited collection of 950 utility NFTs across Platinum (2.0x), Gold (1.5x), Silver (1.25x), and Bronze (1.1x) tiers that grant permanent staking yield multipliers and seats in the Genesis ONION Senate.
ONTON DAOCommunity Governance LayerToken Holders, Organizers & NFT BackersThree-chamber community governance council that oversees the 25% Net Revenue Buyback & Yield Warchest, ecosystem co-host event grants, and the 200M $ONIT Community DAO Reserve.
04 · Organizer Economics & Revenue Flywheel

Fair Ticketing Fees & the 25% DAO Buyback Covenant

ONTON is free forever for community and free-RSVP events. When organizers sell paid tickets or attendees mint permanent on-chain SBTs, platform fees follow a transparent split between core software operations and the community treasury:

Free RSVP & Approval Events
0% Fee

Unlimited free events, rotating QR check-in, custom registration questions, waitlist auto-promotion, and cryptographic cSBT attendance proofs.

Standard Paid Ticketing
3% Crypto / 5% Stars

Accept TON or USDT with a 3% platform fee (or 5% via Telegram Stars). Multi-tier ticket capacities and automated group gating included.

Pro Organizer Fee Tier
2.5% Fee

Unlocked automatically when an organizer holds/stakes ≥10,000 $ONIT OR earns ≥500 ONTON Points through hosting and referrals.

75% Core Platform Operations / 25% DAO Revenue Buyback Covenant

75% of net fee revenue funds ONTON engineering, infrastructure, and growth. Exactly 25% of net fee revenue (from paid tickets and 0.1 TON on-chain SBT upgrades) is recorded in the dao_buyback_executions ledger to fund $ONIT liquidity buybacks and JVault staking rewards.

Inspect Live Ledger →
05 · Verified On-Chain Tokenomics & Governance

1,000,000,000 Fixed $ONIT Supply & Three-Chamber DAO

Unlike pre-TGE whitepapers with hypothetical projections, $ONIT is live on TON Mainnet (EQBIMlTIsWgwMZA1IBqsU4CDEibDCke0LdEIXP0ukjaq4U9L) with mint admin rights permanently burned on August 30, 2025.

On-Chain Supply Distribution (1,000,000,000 $ONIT)

  • • 625,510,543 $ONIT (62.55%) — 6 TBook Macro Plans: Locked 100% on-chain behind the $20M FDV milestone (200M Community DAO, 100M Ecosystem Incentives, 100M Founding Team, 100M Advisors, 100M Private Sale, 25.51M Integration Grants). Zero team, advisor, or private sale tokens have unlocked.
  • • 333,495,188 $ONIT (33.35%) — Operational & Genesis Points Reserve: Held in Treasury custody (includes the 38M Genesis Points pool).
  • • 20,000,000 $ONIT (2.00%) — DAO Staking Reserve: Active reward contract funding JVault v2 stakers.
  • • 20,994,269 $ONIT (2.10%) — Circulating & 933 Child Contracts: Public liquidity, 583 Genesis NFT vesting contracts (100% unlocked), 257 Fairlaunch contracts (100% unlocked), and 93 Partner Grants.

The Three Governance Chambers (Constitution v2.1)

  • • Chamber 1 · Citizen Assembly: ≥1,000 $ONIT held/staked, or 1+ Genesis NFT, or ≥50 ONTON Points. Votes on community bounties and regional meetups.
  • • Chamber 2 · Organizer & Partner Council: ≥10,000 $ONIT held/staked, or ≥500 ONTON Points, or Founding Organizer. Unlocks the 2.5% Pro Organizer Fee Tier and shapes product roadmap priorities.
  • • Chamber 3 · The Genesis ONION Senate: Platinum (2.0x) & Gold (1.5x) Genesis ONION NFT holders, FairLock vesting backers, or ≥100,000 $ONIT stakers. Oversees the 25% Revenue Buyback Warchest.
06 · Brand Voice & Copywriting Standards

How We Write & Present ONTON Across Surfaces

Whether writing landing page copy, organizer guides, or community announcements, follow these practical positioning rules:

Surface / ContextAvoid (Old Narrow Framing)Use (ONTON 2.1 Standard)Rationale
Primary Platform Tagline“The Web3 & Crypto Events Calendar on TON”“Events with Verified Attendance — Native to Telegram & the Web”Welcomes mainstream tech, creator, university, and community organizers while keeping verified credentials front and center.
Navigation & Event Discovery“Web3 Events” / “Curated Crypto Calendar”“Explore Events” / “Discover Live Events & Communities”Avoids pigeonholing the directory when hosting AI meetups, founder dinners, workshops, and major summits alike.
Attendee Onboarding & Check-In“Connect your TON wallet to mint a Soulbound NFT ticket”“1-tap RSVP with Google, Email, or Telegram · 20s rotating QR check-in”Eliminates wallet anxiety at registration; on-chain cSBT/SBT badges and rewards appear naturally after check-in.
Ticketing & Organizer Fees“Buy $ONIT tokens to use ONTON Pro features”“Free events are 0% forever. Unlock the 2.5% Pro Tier via 500 ONTON Points or 10,000 $ONIT”Preserves a 100% merit-based Web2 path alongside immediate utility for token holders.
ONTON Electric Blue (#007AFF)

Primary actions, live event badges, and interactive links across Web and Mini-App.

Verified Emerald (#10B981)

Door check-in confirmation, Free RSVP badges, verified tasks, and DAO treasury covenants.

Nordic Canvas (#F9F9FB / #FFFFFF)

High-contrast, low-glare editorial surfaces with generous breathing room.

Ready to Host or Explore Events on ONTON?

Launch your next event in 60 seconds with 1-tap Web & Telegram RSVPs, rotating QR check-in, verified attendance badges, and optional TON prize raffles.